Governance
Set policy once. Apply it everywhere.Prove it on demand.
Every externally acquired contact record is checked against your rules before it reaches CRM, marketing automation or AI. Exceptions get a named approver. Every decision gets evidence.
Control at the point of entry
Publishers
Events
Forms
Paid social
Partners
Govern check
against your account rule
Pass · routed
CRM
Marketing automation
Analytics
AI
120 routed0 held for approver
Why now
Scrutiny is tightening. Written policy is no longer enough.
Live now
EDPB 2026 enforcement
GDPR transparency actively enforced.
Live now
GDPR Article 14
Applies to third-party contact data.
Aug 2026
California DROP
Deletion requests move up the supply chain.
The problem
Ungoverned by default
0 h
per analyst, per week, spent cleaning contact data
0%
of inbound contact data invalid on arrival
0%
of records failing standards at intake
0
governance checks at entry in most stacks
Sources: Forrester, Convertr benchmark, client programme data.
The useful analogy
A sign is not a speed bump.
30
Policy on paper
Written, approved, filed. Useful, visible, and entirely dependent on goodwill.
Policy in practice
The rule runs on every record, every time, before the data is used.
What it is
Four parts. One layer.
01
Policy
Set once at the account.
02
Enforcement
Applied at every intake.
03
Exception
Held for a named approver.
04
Evidence
Retrieved per record, on demand.
Anonymised case study
Protecting spend at the point of entry
A global enterprise technology company (sample) governing more than one million leads per quarter.
$0.00M
budget protected in one quarter
0
records blocked at intake
0 min
processing, down from 14 days
0
invalid emails stopped before marketing automation
See it run
Seven steps from policy to proof.
Start the demoConcept illustration · not the live Convertr UI · sample data